Influential Summit is a boutique style conference focused on connecting influencers, micro-influencers, bloggers, content writers, photographers, marketers and all those who love sharing their parenting, lifestyle and wellness journey through social media. Our differentiator is that we are hyper-focused on the Millennial and Gen-Z parenting journey.
Attendees will experience networking with fellow influencers and brands that are eager to partner with them. We pride ourselves on creating an event that thrives off of positive energy and like to think that the people we bring together are the best of the best. The environment at the event is unpretentious and focused on collaboration. Our attendees report that they build lasting relationships, and the brands that attend have let us know that the quality of the event is of the highest of caliber.
A day at the event includes incredible speakers, decadent food, tasty beverages, and copious amounts of products will be shared with our attendees. To see what the event is all about, watch our 2018 recap video below. To see what our gift bags looked like check out our unbagging video here.
Alexandra EidenbergBusiness Owner and Activist
Alexandra is a small business owner, community activist, wife, mom of 4 kids under 6 and is known for her bubbly go-getter personality. Alexandra embraces every day like it is her last, is a leader in the women in business community, and is always working hard towards making the world a better place. Alexandra owns The Insurance People where she does all your favorite boring things - Insurance. She specializes in small group health insurance, individual health insurance and medicare supplements. She is the Founder of WE WILL a non-profit organization that helps women and children get involved in their community.
Julie ColeCo-Founder of Mabel's Labels
Julie Cole is a recovered lawyer, mom of six and co-founder of Mabel’s Labels. She has helped her company bring their product to a worldwide market, gain media recognition and win countless entrepreneur awards. Cole is a regular television contributor, a sought after speaker and emcee and a digital influencer and blogger.
Xza HigginsCEO and Founder of MommyCon
Xza Louise Higgins is the Founder and CEO of MommyCon, a babywearing educator and lover of healthy & happy babies. She is a former branding expert who spends her spare time with her two children, and enjoying all of the amazing restaurants the city has to offer.
Kelley Kitley, LCSWMental Health Expert and Author
Kelley provides her patients with the highest quality of confidential treatment in a serene retreat like atmosphere, located on The Magnificent Mile in downtown Chicago. She’s a Licensed Clinical Social Worker and has been inspiring clients for the past fifteen years. Kelley is a sought after international women’s mental health expert and author who has appeared in hundreds of publications, podcasts, live news, and radio including WGN, NBC, The Chicago Tribune, Oprah Magazine, Huffington Post, Self, Shape, and as a columnist for Fitness Magazine, Recovery Connection, and Thrive Global. Kelley has shared her experience, strength, and hope on national media outlets such as Dr. Oz, TODAY, and Access Live, and as a TEDx speaker.
Jon BaileyOwner of i.d.e.a.
Jon Bailey is owner of the San Diego-based marketing agency i.d.e.a., and regularly creates influencer programs for brands and clients. He is also the creator of 2DadsWithBaggage.com, a platform dedicated to raising two daughters with an LGBT+ spin. Travel is Jon's passion, and he and his family share their adventures from all over the world, as well as brand connections in daily life.
Bianca BloomfieldCreator of Young Warrior Yoga
Bianca is the founder of Bianca Bloomfield, a destination for kids & family yoga, and the creator of the Young Warrior Yoga teaching method. In 2016 she received her 200 hour teacher training certification at One Down Dog in Los Angeles, CA. Since then, Bianca has worked with dozens of kids and families throughout Los Angeles and beyond. Bianca’s greatest passion is working with girls of all ages and guiding them in how they can use yoga to work through challenging emotions and feel empowered.
Beth was born and raised in Fresno, California. Beth moved to Southern California as soon as she graduated, where she dove straight into various acting and modeling, opportunities in television, film, commercials, and print campaigns. Best known as a cast member on Bravo TV's "There Goes the Motherhood," now divorced, Beth is a single parent to four awesome kids. She enjoys living an active, fit lifestyle, as well as spending time with friends, family, and pursuing her passion for painting abstracts on canvases!
Heather BrookerTV Personality
Heather Brooker is an actress, entertainment reporter, 2 time Emmy Award-winning journalist, and TV personality. Millions of people watch her every week on NBCLA.com where she’s in the trailblazing role of Digital Entertainment Reporter - the first ever at NBC LA and in the LA news market. Not only does Heather manage the multi-layered responsibility of hosting and producing weekly entertainment segments for NBC LA, she also draws listeners in with engaging conversations on her Webby Award-winning podcast, Motherhood in Hollywood. She’s known for her signature sense of humor and witty, yet thoughtful banter with guests. She’s appeared in over 40 films and television shows with the skills she learned at the Groundlings, UCB and top acting schools in LA, where she currently lives and breathes.
Meg BrunsonCEO, EIEIO Marketing
Meg is a former Facebook employee who provides marketing support to parents who want to build their business without mom guilt. Her clients enjoy predictable leads/traffic and positive ROI within 3 months - and spend more time making happy memories with their kids than stressed over their marketing.
Alice FaggiMarketing Strategist
After 15 years of marketing experience on the client side, Alice has recently made the move to Digitopia Agency. As a lead marketing strategist, their team builds digital marketing ecosystems for brands looking to accelerate growth. She also runs Nuggetlands, covering family, fun, food and function at home.
Deanne Goodman is an award-winning journalist with a background in digital and TV news reporting. Her mission is to create videos and podcasts that inspire and change lives. Deanne is a media spokesperson who frequently appears on NBC, CBS, ABC, CW, and FOX. Deanne is a sought-after on-camera host for numerous videos. She specializes in food, travel and animal stories. Most recently Deanne launched the Highlight Positive Podcast and is so thrilled to inspire others and spread positivity. She and her baby Jade also star in their own show on Only Good TV called “Growing Up Good” that teaches kindness at a young age. In addition, Deanne is the co-founder of Kombucha On Tap. A company she launched with her husband in 2014 that was named the 9th fastest growing private company in San Diego in 2018.
NG GordonThe Dad at Dear Mishu
NG Gordon is a former pro-tennis player and Silicon Valley exec. He is also the "Dad" of Dear Mishu (https://instagram.com/dearmishu), a Micro-Influencer and Advice Columnist based on his dog. NG shares his experience with marketing innovation and social media marketing with brand owners and managers.
Samantha Gutstadt & Haely White
Don’t Call Me Mommy is a content creation & digital influencer team (Haely White + Samantha Gutstadt) who create comedy about #momlife. Having launched in only 2017, they’ve created three hit series: Sh*t No One Told You (Mom.me), Sorta Awesome Mom Hacks (FabFitFun), and a new Parents.com series (coming in 2019), in addition to comedic commercials, events, and a new seasonal box for badass moms. Combining their seasoned backgrounds in advertising, sketch comedy, video production, editorial and social media— Don’t Call Me Mommy is a one stop shop for content creation.
Kristi Hayes-DevlinNorth American Product Manager at Cybex
Kristi Hayes-Devlin is the North American Product Manager for carriers and home at Cybex. Originally the founder of Wrapsody and the BCIA, Kristi is best known as a coach and educator who excels at making things clearer for families and businesses, challenging them to connect with their best selves. People describe the Maine mother of 5 as efficient, intense, fun, and compassionate. Her awards include Babywearing Visionary and Babywearing Advocate of the Year.
Renee HerlockerMedia Personality
Renee is millennial SoCal mom to 4 year old son Camden and 2 year old daughter Bowynn. They speckle her social media, only to be peppered by her musician husband Kelley James. He travels for work and more times than not she has packed up her troop to tag along on many locations, only to document her experiences to help other parents learn the ins and outs of traveling with kids. Although not an FAA expert, she does have plenty of thoughts since son was on 75 flights all before the calendar turned over 365 days. She is a once upon time TV and digital sports and entertainment host, working for networks ESPN, E! Television, HLN, and Spike TV, and as an influencer has appeared on Home and Family. She is a mom who gives a humble look into parenting two toddlers while providing humor at life’s hiccups and honestly share things and ideas she truly loves. She prides herself on giving parents a sense of inspiration and relatability. She and her family live in Manhattan Beach, CA where she enjoys taking hip hop dance classes, discovering easy and wholesome toddler meals, and fully embracing spa #selfcare, once the kids go to bed!
Sarah HinesCommunications Director, UPPAbaby
With a passion for news, lifestyle, fashion, and entertainment, Sarah has always been in tune with trends and connecting with media, key influencers, and newsmakers. Add two children into the equation, along with an up-and-coming juvenile gear company, and UPPAbaby was a perfect fit. Over the last decade at UPPAbaby, Sarah has lead the company’s public relations, social media, entertainment marketing, events and philanthropic efforts. Her passion for maintaining brand integrity through communications and creating buzz through authentic relationships is essential to her success. Sarah’s focus is working with her team to generate brand awareness, create strategic partnerships, build relationships with influencers, secure product placement opportunities, and serve as a resource for media. Prior to working in the juvenile industry, Sarah was a PR director for Schneider Associates, a Boston-based boutique PR agency specializing in consumer brands. She has an in-depth understanding of the news media after working at national networks and with broadcast executives throughout her career. In her down time, Sarah is busy wrangling her two children Olivia (13 yrs.) and Cole (11 yrs.) and loves spending time with family and friends.
Terra JoléActress & Producer Little Women: LA
Terra Jolé is an American actress, producer, singer, and TV personality. She is the star and Exec. Producer of the Lifetime series Little Women: LA. In 2016, Terra was a semi-finalist on the 23rd season of Dancing with the Stars. She and her husband Joe have two toddlers, Penelope and Grayson.
Amber MamianMarketing Strategist & Entrepreneur
Amber Mamian is a marketing strategist + successful entrepreneur who founded Global Munchkins and recently took over the popular parenting site Rookie Moms growing it 90% month over month. She is also an ambassador for Oprah Magazine and a two-time Iris Award nominee who has successfully run campaigns with brands such as Disney, H&M, Target, Home Depot, Wells Fargo, Oprah Magazine, Talbot’s, Amazon, Norwegian Cruise Line, Loews Hotels, OshKosh, Reebok, Tea Collection, Athleta, American Airlines, & many more! With a passion for traveling the world, embracing parenthood, and supporting & encouraging mothers to live the life of their dreams she has put her words into action through publications such as Lonely Planet, The Today Show, Huffington Post, Yahoo News, Red Tricycle, and Five Star Kids Magazine. You can follow her family’s adventures on Instagram at @global_munchkins and score her parenting tips at @rookiemoms.
Gemma MarinActress and Dancer
Gemma Marin is a Spanish actress and dancer living in Los Angeles. A year ago, while pregnant, some of her dancing videos went viral all over the world. Gemma went from 12k followers to more than 270k. She has become an influential mom and woman sharing her life and pushing other moms to have healthy lifestyles, and reminding them that being a mom doesn’t mean you have to stop pursuing your dreams or being a woman. Now she is pregnant with her second daughter.
Lindsay MauchFounder of LTM Digital
Lindsay Mauch is the Founder and Chief Marketing Officer of LTM Digital, a social media and digital marketing agency focused on health, fitness, sports, and technology clients. Lindsay has more than 15 years of online experience and teaches regular workshops at General Assembly and El Camino College.
Jorge NarvaezSocial Media Influencer at Reality Changers
Jorge, went from a teen father to meeting former President of United States Barack Obama. How? For the past couple of years Jorge has been active on and offline to spread his message of Family, Community, Art, Music and most importantly Fatherhood! These past couple of years he has sat in dozens of panels, presentations and keynotes across the country. He has been featured with Youtube’s CEO Susan Wojcicki, performed on the Ellen Show with his daughter Alexa and has won a Premios Tu Mundo award! Jorge is also a first-generation graduate of high school and college and has earned a degree from the University of California San Diego with a focus in Ethnic Studies, Visual arts, International Migration Studies and Poetry. Just before graduation, on Jorge's Realitychangers channel a cover of Edward Sharpe & The Magnetic Zeros’ song “Home”, sung by he and his daughter went viral. Within days millions of people around the world took notice. The video’s viral success caught the attention of Ryan Seacrest, Ellen DeGeneres, Univision, Telemundo, The Huffington Post, CNN, Time Magazine, America’s got Talent and many more! Through successful management, collaboration and high impact partnerships, his channel and its content grew and evolved! Jorge Narvaez's social media platforms (@realitychangers) focus on 5 themes: Family, Community, Art, Music and Fatherhood. With over 800,000 followers and over 210 million views across all his platforms, Jorge has had a diverse background with a common thread of creating community, partnering with varied individuals and agencies to promote family/fatherhood, story-telling, community activism, script writing, influencer marketing, professional public speaking, live musical performances, brand collaborations, policy creation, content creation, augmented reality, equality in education and much more Jorge is originally from Guadalajara, Mexico, grew up in San Diego, California and currently lives there with his family. He actively participates in speaking engagements, communicating life lessons and hopes to pursue long-term additional leadership roles that benefit the Latinx community as well as the global community as a whole.
Allana PinkertonGlobal Safety Advocate
Allana Pinkerton has been passionate about car seat safety and working in the industry for 17 years and is a Certified Child Passenger Safety Instructor. As the Global Safety Advocate, she facilitates educating the staff, consumers and the media about car seats. Allana works closely with the marketing team, educating at consumer and industry trade shows, as well as writing blogs on CPS issues. She is called upon to work with engineering and product development team on current and new products. As Diono expands across the globe, she continues to expand her role assisting the Diono European and Canadian teams. Allana is the mother of two boys, Max (14 yrs) and Andrew (22 yrs.)
Saarah SamadaniCEO & Founder of New Bloom Media
Saarah is an enthusiastic & innovative influencer that founded and owns her own media company in LA, called New Bloom Media. She is also very passionate about safety awareness for all parents, and gives back to the community through her involvement in an event she’s co-founded called the Celebrity Red CARpet Safety Event.
Jennifer SaxtonFounder & CEO of Tot Squad
Jennifer Saxton is the Founder & CEO of Tot Squad, a mobile baby gear service whose mission is to improve car seat safety and provide convenience and peace of mind to busy parents. Tot Squad provides car seat installations, baby gear cleaning, and stroller repairs in partnership with retailers.
Angelina SpicerComedian, Creator, and Activist
Comedian, Creator and Activist Angelina Spicer has built an impressive online presence with her viral comedy sketches. It began as she portrayed Tyra Banks, Beyonce and Nicki Minaj on the Disney webseries Electric Spoofaloo. Her viral success catapulted her career from phone screens to the silver screen, when she's appeared several episodes of hit talk show THE REAL as the "Deal Diva". Many of her sidesplitting skits have featured on Huffington Post, The Wall Street Journal, WorldStar Hip Hop, Essence magazine, and been tweeted by countless celebrities including Shonda Rhimes, Taraji P. Henson and Taylor Swift.
Candice ValdezRadio and TV Host
Candice Valdez is a nationally syndicated radio and TV host for Radio Disney based in Los Angeles, CA. Originally from Dallas, TX she received a Bachelor’s degree in Broadcast Communications at The University of Texas at Arlington and went on to begin her radio career with Clear Channel Radio. She has since found her place on air, on camera and on social media with an audience of everyone from teenage music lovers to experienced moms. Candice is a first time Mom to 8 month old Enzo who keeps her busy in between her full time broadcasting career. Candice can be heard daily on Sirius XM 79 and iheartRadio.
Ashley WrightSocial Media Influencer
Ashley Wright is a Breastfeeding, Babywearing, Attachment parenting, Pole dancing, Yogi Mama who inspires and motivates men, women, Families HER WAY! Being featured on major publications, such as Huffington Post, NewsOne, Discovery Channel Intl/TLC, Buzzfeed, CBS and NBC to name a few, along with many celebrity clients and supporters, she pushes her message through powerful imagery and has become a staple worldwide on having shifted the culture in the way we look at not only motherhood but single motherhood as well. Her message to all parents and individuals is, “It is okay to be 100% committed to your child(ren) and loved ones. In doing so make sure that you take the time to give to yourself. Get your hair done, go to a game, practice the yoga, take the zumba class, because if you don’t continue to give to yourself you compromise the quality of care for others.
Bio coming soon!
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12:30PM | Shearwater Patio
Facebook Pixel: Installing Pixel and Learning How to Leverage All That It Can Do For You!
Bring your computer and be signed into your website in one tab, and Facebook in the other! In this session we're going to introduce the Facebook Pixel and walk through installation on YOUR website so that you can leverage the power of Pixel PAINLESSLY. Already have Pixel installed? We're also going to explore conversion tracking, troubleshooting, audience building, and analytics! The Facebook Pixel is a tool that is used by successful bloggers, brands, and companies to gather essential website analytics (no, Google analytics is NOT enough!), remarket Ad campaigns to website visitors, and optimize their Facebook ads. You do NOT need to be running Facebook Ads in order to benefit from the Pixel, the analytical data alone makes it ""worth it,"" plus, Pixel retains data for up to 6 months, so if you MIGHT run ads in the future, it's wise to take these steps now!
What is a Media Kit, How Do I Create One, and Why Do I Need One?
Have you ever wondered how to construct a media kit, or what might be missing from your media kit? Saarah will walk you through each element needed to make your media kit stand out and shine among other media kits. She will also engage and help you through your pitch, and what you should be focusing on when pitching to brands to make yourself stand out. This workshop will leave you with the elements to create an authentic, and effective media kit while also coaching you on how to pitch yourself to open up the first steps to brand relationships.
The Ins and Outs of Finding and Working with Micro-Influencers
In this relaxed, easy-going session, you’ll gain practical knowledge of the ins and outs of finding, hiring, working with, and integrating Social Media Micro-Influencers into your marketing strategy. Whether you're a newbie or a social media expert, or "just a brand", this is the workshop for you.
2:15 PM - 3:15 PM | Session Room: Pelican Watch |
The Influencer, the Brand, and the Agency
This session will be an overview of how influencers can produce content that brands and agencies are looking for. Jon, Dana, and Amber will provide an inside look at how brands, agencies and influencers work together, what those relationships looks like, how they can be improved and how influencers can adapt to the needs of brands and/or agencies. This is a panel session featuring Jon Bailey, Amber Mamian, and Dana Zucker.
How to Create an Inbound Marketing Strategy to Grow Your Engagement (and Sales)
Let's break down inbound marketing so that it's not daunting or confusing. Connecting with your audience happens before your first email hits their inbox. Using these tactics you will walk away with a concrete plan to grow your audience engagement and ultimately your sales.
Spend some quality time playing with your Inner Child as you salute the sunrise in this fun, energetic yoga practice with MTRNL's Kids Yoga Instructor, Bianca Bloomfield. Kids shouldn't get to have all the fun, right? Bianca is on a mission to empower girls to step into their power, and will guide you through a sunrise yoga practice that will leave you feeling energetic, inspired and calm for the day ahead.
8:00 AM - 8:45 AM | Shearwater Lawn |
Breakfast on the Terrace
Come and join us for a delicious Continental Breakfast overlooking the Pacific Ocean.
9:00 AM - 10:00 AM | Shearwater Terrace
Welcome to Influential Summit: Under the Influence
Campaigns that went awry and stories from the brand and influencer perspective. Panelists include: Julie Cole, Sarah Hines, Tera Jolé, Angelina Spicer, and Ashley Wright.
9:15 AM - 10:00 AM | Shearwater Terrace |
Chat face-to-face with brands who have influencer programs.
10:00 AM - 12:00 PM | Shearwater 1, 2 & 3
Building a Brand, presented by Cybex
Building and nurturing a Brand Ambassador program can be daunting. Learn the basics of creating a program structure, screening applicants, and nurturing a community of brand enthusiasts who can boost your presence on social media and help you keep abreast of industry developments, concerns, and challenges. Kristi is well-known for her low-budget, high-results approach to nurturing a community of successful enthusiasts while the owner of Wrapsody, LLC. You'll leave the session with the information you need to create a program that is perfect for your product and budget!
11:00 AM - 11:45 AM | Session Room: Shearwater 1 & 2 |
From Start-Up to Sale: Staying Connected to Your Community Through Times of Transition
Change is inevitable. Your blog, business and life as an Influencer goes through many transitions. How can you stay connected with your audience and customer base through these transitions, while remaining authentic and real? Julie will discuss going through big changes with business and family while keeping AND growing your following.
11:00 AM - 11:45 AM | Session Room: Pelican Watch |
This lunchtime panel includes influencers from various verticals to share their tips that help make effective campaigns. Influencers will learn how to to help maximize engagement, gain an authentic following and nourish longevity with brand partnerships. Panelists include Beth Bowen, Heather Brooker, Renee Herlocker, Gemma Marin, and Candice Valdez. Moderated by Saarah Samadani.
As co-founders of Don't Call Me Mommy and seasoned content creators, Haely White and Samantha Gutstadt know the key steps to take your videos from entertaining to money making. In this session, they will walk you through the simple but specifics ways to monetize your content from pitch to promo.
How to Get Booked as a Guest on the Local News (and what NOT to Do)
Want to grow your brand without paying a dime? The morning news is a great way to promote what you are up to, Deanne Goodman is a frequent guest on morning news shows and will share a few tips and tricks to ensure you'll be invited back again and again.
Posting & Influencing with Purpose! Social Cause Marketing and How to Monetize with Purpose
During this session, Jorge and Nancy Narvaez will discuss how to propose a campaign that is focused on building community by not only inspiring your followers, but also inspiring brands themselves to be more impactful. They will discuss all the steps that need to be taken to ensure that your campaign has a lasting impact with both your followers and with your brand partners. Posting with purpose!
Boosting can be effective if engagement is really what you are hoping to get out of your Facebook Marketing... but, what if you want website traffic? Clicks on affiliate links? Or leads?! In those cases, you want to go beyond boosting - leveraging tools like the Facebook Pixel to run affordable and effective Ads that will generate the exact results you desire. In this session, Meg will teach advanced Ad Strategies for marketing on both the Facebook and Instagram platforms.
Creating Content and Valuable Relationships with Brands
This session gives you the inside scoop on how to initiate a relationship with a brand, create content you both will love and how to keep a long term relationship with the brand. You don’t want a “one night stand”! Build your business strategically by creating long term relationships with brands you love. Session co-lead by Jennifer Saxton and Allana Pinkerton.
Social Media is one of the first places consumers go to discover and learn about new brands. This session will go over the social media landscape today and tactical tips on how brands can grow their audience online to build brand awareness, engagement, and drive sales for their business.
Everyone had an amazing weekend at Influential Summit in Carlsbad! We definitely didn’t want the fun to end. Brought to you by Xza Higgins, Parent & Co., and Saarah Samadani,New Bloom Media. This was the perfect event for influencers, micro-influencers, bloggers, content writers, photographers, marketers and all those who love sharing their parenting, lifestyle and wellness journey […]
*Update: This Giveaway has closed and the winner has been selected. We are counting down the days to Influential Summit and wanted to treat our followers to an Influential Prize Pack. We are so excited to be able to share with you a gift set featuring brands who will be exhibiting and/or sponsoring at […]
Is it your first time attending Influential Summit? Not sure what an influencer conference entails? Influential Summit is a meeting of the minds for influencers, micro-influencers, bloggers, content writers, photographers, marketers and all those who love sharing their parenting, lifestyle and wellness journey. Here are 5 reasons why you should attend this experiential event that […]